Addepar
Valuation: $2.17 Billion
Website: www.addepar.com
Founded: 2009
City: Mountain View
Country: United States
Industry: Financial Services
Description: Offers a wealth management platform that provides investment professionals with data, technology, and tools to make informed decisions.
Technologies Used by Addepar
| Technology | Description | Technology Category |
|---|---|---|
| Cookie Law | Cookie Law refers to the adherence of a website or online service to the legal requirements regarding the use of cookies and similar technologies, primarily focused on user consent and privacy protection. | Security and Compliance |
| Google Analytics | Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. | Analytics, SEO, and Optimization |
| Google Site Verification | A process used by website owners to prove ownership of their site to Google, enabling access to private Google Search data and other Google services. | Security and Compliance |
| Google Tag Manager | Google Tag Manager is a tag management system that allows you to quickly and easily update tracking codes and related code snippets, collectively known as tags, on your website or mobile app. | Tag and Cookie Management |
| LinkedIn Insight Tag | The LinkedIn Insight Tag allows website owners to gather valuable insights about the visitors to their site who are logged into LinkedIn. This includes data on LinkedIn demographics, enabling more effective targeting and analysis for LinkedIn ad campaigns. | Advertising and Marketing |
| Marketo | Marketo is a marketing automation software for lead management and nurturing. | Advertising and Marketing |
| Netlify | Netlify is a cloud computing company offering hosting and serverless backend services for static websites. | Web Hosting, Cloud Services and Infrastructure |
| OneTrust | OneTrust provides solutions for cookie consent management, helping websites comply with privacy laws like GDPR and CCPA. It manages user consent for cookies and tracks user preferences. | Security and Compliance |
| Optanon | Optanon is a tool for managing user consent for cookies, indicating a focus on compliance with privacy regulations like GDPR or CCPA. | Security and Compliance |