Alation
Valuation: $1.7 Billion
Website: www.alation.com
Founded: 2012
City: Redwood City
Country: United States
Industry: Enterprise Tech
Description: Provides a collaborative data catalog platform that helps organizations find, understand, and trust their data.
Technologies Used by Alation
| Technology | Description | Technology Category |
|---|---|---|
| Bing Ads | An online advertising platform provided by Microsoft, allowing advertisers to display ads on Bing's search engine and partner networks. | Advertising and Marketing |
| Bizible by Adobe | Bizible is a marketing attribution platform that integrates with Adobe for comprehensive campaign insights. | Analytics, SEO, and Optimization |
| Cookie Law | Cookie Law refers to the adherence of a website or online service to the legal requirements regarding the use of cookies and similar technologies, primarily focused on user consent and privacy protection. | Security and Compliance |
| Demandbase | A comprehensive B2B marketing platform that offers account-based marketing, advertising, sales intelligence, and B2B data solutions for targeted and personalized marketing strategies. | Advertising and Marketing |
| DoubleClick by Google | DoubleClick is an internet ad serving service owned by Google. It allows advertisers to run ad campaigns across the web and provides ad management and ad serving services. | Advertising and Marketing |
| G2 Crowd | G2 Crowd tracking refers to the analytics and marketing services provided by G2, which is a platform for user reviews and ratings of software and services. | Miscellaneous Services |
| Google Analytics | Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. | Analytics, SEO, and Optimization |
| Google DoubleClick for Advertising | A subsidiary of Google providing ad management and ad serving solutions, enabling advertisers and publishers to create, manage, and grow their digital advertising campaigns. | Advertising and Marketing |
| Google Tag Manager | Google Tag Manager is a tag management system that allows you to quickly and easily update tracking codes and related code snippets, collectively known as tags, on your website or mobile app. | Tag and Cookie Management |
| LinkedIn Insight Tag | The LinkedIn Insight Tag allows website owners to gather valuable insights about the visitors to their site who are logged into LinkedIn. This includes data on LinkedIn demographics, enabling more effective targeting and analysis for LinkedIn ad campaigns. | Advertising and Marketing |
| Marketo | Marketo is a marketing automation software for lead management and nurturing. | Advertising and Marketing |
| Next.js | Next.js is an open-source React front-end development web framework that enables functionality such as server-side rendering and generating static websites for React-based web applications. | Development Tools and Frameworks |
| OneTrust | OneTrust provides solutions for cookie consent management, helping websites comply with privacy laws like GDPR and CCPA. It manages user consent for cookies and tracks user preferences. | Security and Compliance |
| Optanon | Optanon is a tool for managing user consent for cookies, indicating a focus on compliance with privacy regulations like GDPR or CCPA. | Security and Compliance |
| Optimizely | Optimizely is a digital experience platform that provides A/B testing, multivariate testing, personalization, and experimentation to optimize websites and mobile apps for better user engagement and conversion. | Analytics, SEO, and Optimization |
| Schema.org Script | A specific implementation of structured data using scripts, based on the Schema.org standards, to enhance website visibility and SEO by providing detailed information to search engines. | Analytics, SEO, and Optimization |
| StackAdapt Tags | StackAdapt is a platform for programmatic advertising, and these tags are likely used for tracking ad performance and user interactions. | Advertising and Media Platforms |
| TechTarget | TechTarget provides specialized online advertising, innovative data services, and analytics for technology companies. | Advertising and Marketing |
| Twitter Universal Website Tag | A tracking tool that allows website owners to measure, optimize, and build audiences for advertising campaigns on Twitter. | Advertising and Marketing |
| Vercel | Vercel is a cloud platform for static sites and Serverless Functions that fits perfectly with your workflow and enables frontend teams to do their best work. | Web Hosting, Cloud Services and Infrastructure |
| Website Schema | A structured format for organizing and labeling website content, making it easier for search engines to interpret and display in search results. | Analytics, SEO, and Optimization |