AppsFlyer
Valuation: $2 Billion
Website: www.appsflyer.com
Founded: 2011
City: San Francisco
Country: United States
Industry: Enterprise Tech
Description: A mobile marketing analytics and attribution platform that helps marketers to optimize their mobile campaigns.
Technologies Used by AppsFlyer
| Technology | Description | Technology Category |
|---|---|---|
| Backbone.js | A JavaScript library providing a minimalist structure for web applications by offering models, collections, views, and events for easier management of complex user interfaces. | Development Tools and Frameworks |
| Cookie Law | Cookie Law refers to the adherence of a website or online service to the legal requirements regarding the use of cookies and similar technologies, primarily focused on user consent and privacy protection. | Security and Compliance |
| Core-js | A modular standard library for JavaScript, providing polyfills for many newer ECMAScript features, enabling their use in older browsers. | Development Tools and Frameworks |
| Google Tag Manager | Google Tag Manager is a tag management system that allows you to quickly and easily update tracking codes and related code snippets, collectively known as tags, on your website or mobile app. | Tag and Cookie Management |
| jQuery | A fast, small, and feature-rich JavaScript library designed to simplify HTML document traversal and manipulation, event handling, and animation, making things like Ajax much simpler with an easy-to-use API that works across a multitude of browsers. | Development Tools and Frameworks |
| Nginx | Nginx is a high-performance web server and reverse proxy server. | Web Server |
| OneTrust | OneTrust provides solutions for cookie consent management, helping websites comply with privacy laws like GDPR and CCPA. It manages user consent for cookies and tracks user preferences. | Security and Compliance |
| Optanon | Optanon is a tool for managing user consent for cookies, indicating a focus on compliance with privacy regulations like GDPR or CCPA. | Security and Compliance |
| Schema.org Script | A specific implementation of structured data using scripts, based on the Schema.org standards, to enhance website visibility and SEO by providing detailed information to search engines. | Analytics, SEO, and Optimization |
| Website Schema | A structured format for organizing and labeling website content, making it easier for search engines to interpret and display in search results. | Analytics, SEO, and Optimization |
| WordPress | WordPress is a popular open-source CMS used for creating and managing websites, ranging from blogs to complex portals and enterprise websites. | Content Management Systems (CMS) |
| Wordpress Multilingual Plugin (WPML) Cookie Script | A Wordpress Plugin which allows running fully multilingual websites with WordPress. | WordPress Plugin |