Betterment
Valuation: $1.3 Billion
Website: www.betterment.com
Founded: 2008
City: New York
Country: United States
Industry: Financial Services
Description: An online investment company offering robo-advising and cash management services to help people to plan for retirement and save money.
Technologies Used by Betterment
| Technology | Description | Technology Category |
|---|---|---|
| 6Sense | 6Sense is an account-based marketing platform that uses AI to predict sales. | Advertising and Marketing |
| Ada | Ada is known for offering an AI-powered platform that provides automated customer support and engagement solutions. | Live Chat/Customer Support |
| Cloudflare | Cloudflare is a global network designed to make everything you connect to the Internet secure, private, fast, and reliable. It provides a range of services including content delivery network (CDN), DDoS mitigation, and DNS services. | Tag and Cookie Management |
| Cookie Consent | Cookie consent is a script used by websites to inform visitors about the use of cookies and to obtain their consent for storing cookies on their device, in compliance with privacy regulations. | Tag and Cookie Management |
| DoubleClick by Google | DoubleClick is an internet ad serving service owned by Google. It allows advertisers to run ad campaigns across the web and provides ad management and ad serving services. | Advertising and Marketing |
| Envoy | Envoy is a high-performance open-source edge and service proxy designed for cloud-native applications, providing dynamic service discovery, load balancing, TLS termination, HTTP/2 and gRPC proxying, among other features. | Network and Infrastructure Management |
| Facebook Pixel | Facebook Pixel is a tool for tracking visitor activity on a website. It’s used for ad targeting, optimization, and measurement on Facebook. | Social Media and Community Engagement |
| Google Ad Services | A suite of services provided by Google that allows businesses to display ads across Google platforms and partner websites, tracking ad performance and user interactions. | Advertising and Marketing |
| Google Analytics | Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. | Analytics, SEO, and Optimization |
| Google DoubleClick for Advertising | A subsidiary of Google providing ad management and ad serving solutions, enabling advertisers and publishers to create, manage, and grow their digital advertising campaigns. | Advertising and Marketing |
| Google Tag Manager | Google Tag Manager is a tag management system that allows you to quickly and easily update tracking codes and related code snippets, collectively known as tags, on your website or mobile app. | Tag and Cookie Management |
| Hotjar | A tool that offers website heatmaps, visitor session recordings, and surveys to understand user behavior and improve website usability. | Analytics, SEO, and Optimization |
| Hubspot | HubSpot is a popular customer relationship management (CRM) tool that offers marketing, sales, and service software. | Development Tools and Frameworks |
| Mixpanel | Mixpanel is an analytics platform that tracks user interactions with web and mobile applications, providing insights on user behavior. | Analytics, SEO, and Optimization |
| PartnerStack (formerly GoSumo) | PartnerStack (formerly GoSumo) is a partnership management platform focusing on affiliate and channel partner programs. | Advertising and Marketing |
| Reddit Pixel | A tracking tool used by advertisers to measure the effectiveness of their ads on Reddit and to optimize their ad campaigns based on user actions. | Advertising and Marketing |
| Schema.org Script | A specific implementation of structured data using scripts, based on the Schema.org standards, to enhance website visibility and SEO by providing detailed information to search engines. | Analytics, SEO, and Optimization |
| Segment | Segment is a data platform that collects, stores, and routes user data to various analytics and marketing tools. | Analytics, SEO, and Optimization |
| TikTok Pixel | A tracking tool that allows businesses to monitor user interactions on their websites after viewing their advertisements on TikTok, enabling them to measure ad performance and user engagement. | Social Media and Community Engagement |
| Twitter Universal Website Tag | A tracking tool that allows website owners to measure, optimize, and build audiences for advertising campaigns on Twitter. | Advertising and Marketing |
| Website Schema | A structured format for organizing and labeling website content, making it easier for search engines to interpret and display in search results. | Analytics, SEO, and Optimization |