Gousto
Valuation: $1.7 Billion
Website: www.gousto.co.uk
Founded: 2012
City: London
Country: United Kingdom
Industry: Consumer & Retail
Description: A UK-based meal kit retailer that delivers recipe kit boxes, which include fresh ingredients and chef-designed recipes.
Technologies Used by Gousto
| Technology | Description | Technology Category |
|---|---|---|
| Amazon Web Services | Amazon Web Services (AWS) is a subsidiary of Amazon providing on-demand cloud computing platforms and APIs to individuals, companies, and governments, on a metered pay-as-you-go basis. | Web Hosting, Cloud Services and Infrastructure |
| Bing Ads | An online advertising platform provided by Microsoft, allowing advertisers to display ads on Bing's search engine and partner networks. | Advertising and Marketing |
| Bootstrap | Bootstrap is a front-end framework for developing responsive and mobile-first websites. | Development Tools and Frameworks |
| CloudFront | Amazon CloudFront is a fast content delivery network (CDN) service that securely delivers data, videos, applications, and APIs to customers globally with low latency, high transfer speeds. | Web Hosting, Cloud Services and Infrastructure |
| DoubleClick by Google | DoubleClick is an internet ad serving service owned by Google. It allows advertisers to run ad campaigns across the web and provides ad management and ad serving services. | Advertising and Marketing |
| Facebook Domain Verification | Facebook Domain Verification is a security measure allowing domain owners to claim ownership of their domain in Facebook's Business Manager, enhancing the control over the content and how it's shared on Facebook. | Security and Compliance |
| Facebook Integration | Facebook Integration refers to the process or technology that connects a website or application with Facebook's platform, enabling various features like social login, sharing, and accessing Facebook's data for enhanced user experience. | Social Media and Community Engagement |
| Facebook Pixel | Facebook Pixel is a tool for tracking visitor activity on a website. It’s used for ad targeting, optimization, and measurement on Facebook. | Social Media and Community Engagement |
| Google Analytics | Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. | Analytics, SEO, and Optimization |
| Google DoubleClick for Advertising | A subsidiary of Google providing ad management and ad serving solutions, enabling advertisers and publishers to create, manage, and grow their digital advertising campaigns. | Advertising and Marketing |
| Google Fonts | Google Fonts provides a wide range of web fonts that can be easily integrated into websites. | Web Fonts |
| Google Recaptcha | A Google service that protects websites from spam and abuse by employing advanced risk analysis techniques to tell humans and bots apart. | Security and Compliance |
| Google Site Verification | A process used by website owners to prove ownership of their site to Google, enabling access to private Google Search data and other Google services. | Security and Compliance |
| Google Tag Manager | Google Tag Manager is a tag management system that allows you to quickly and easily update tracking codes and related code snippets, collectively known as tags, on your website or mobile app. | Tag and Cookie Management |
| Hotjar | A tool that offers website heatmaps, visitor session recordings, and surveys to understand user behavior and improve website usability. | Analytics, SEO, and Optimization |
| Optimizely | Optimizely is a digital experience platform that provides A/B testing, multivariate testing, personalization, and experimentation to optimize websites and mobile apps for better user engagement and conversion. | Analytics, SEO, and Optimization |
| React.js | React is a JavaScript library for building user interfaces, maintained by Facebook and a community of developers. | Development Tools and Frameworks |
| Reddit Pixel | A tracking tool used by advertisers to measure the effectiveness of their ads on Reddit and to optimize their ad campaigns based on user actions. | Advertising and Marketing |
| Shopify Analytics | Shopify Analytics is used to track user interactions and transactions on the website, providing valuable data for understanding customer behavior and preferences. | E-commerce Solutions |
| Taboola | Taboola is a content discovery platform that provides website publishers with a way to monetize their content and increase engagement by displaying recommended content, including advertisements and sponsored stories. | Advertising and Marketing |
| TikTok Pixel | A tracking tool that allows businesses to monitor user interactions on their websites after viewing their advertisements on TikTok, enabling them to measure ad performance and user engagement. | Social Media and Community Engagement |
| TVSquared Tracking | TVSquared Tracking is a platform for measuring and optimizing TV advertising performance. | Advertising and Media Platforms |
| Wondering (formerly Ribbon) | Wondering helps companies do AI-powered user interviews and analysis. | Artificial Intelligence and Machine Learning |
| Yahoo Tag Manager | Yahoo Tag Manager helps manage tags for site analytics, conversion tracking, and remarketing. | Advertising and Marketing |