Highspot
Valuation: $3.5 Billion
Website: www.highspot.com
Founded: 2012
City: Seattle
Country: United States
Industry: Enterprise Tech
Description: Offers a sales enablement platform that improves the way companies engage with customers.
Technologies Used by Highspot
| Technology | Description | Technology Category |
|---|---|---|
| AdRoll | AdRoll is a marketing and advertising platform known for retargeting. It helps websites to target, segment, and personalize their advertising. | Advertising and Marketing |
| Cloudflare | Cloudflare is a global network designed to make everything you connect to the Internet secure, private, fast, and reliable. It provides a range of services including content delivery network (CDN), DDoS mitigation, and DNS services. | Tag and Cookie Management |
| Cookie Consent | Cookie consent is a script used by websites to inform visitors about the use of cookies and to obtain their consent for storing cookies on their device, in compliance with privacy regulations. | Tag and Cookie Management |
| Cookiebot | Cookiebot is a solution for GDPR & ePrivacy compliant cookie consent and control. It enables websites to obtain and document user consents. | Tag and Cookie Management |
| DoubleClick by Google | DoubleClick is an internet ad serving service owned by Google. It allows advertisers to run ad campaigns across the web and provides ad management and ad serving services. | Advertising and Marketing |
| Facebook Pixel | Facebook Pixel is a tool for tracking visitor activity on a website. It’s used for ad targeting, optimization, and measurement on Facebook. | Social Media and Community Engagement |
| G2 Crowd | G2 Crowd tracking refers to the analytics and marketing services provided by G2, which is a platform for user reviews and ratings of software and services. | Miscellaneous Services |
| Google Ad Services | A suite of services provided by Google that allows businesses to display ads across Google platforms and partner websites, tracking ad performance and user interactions. | Advertising and Marketing |
| Google DoubleClick for Advertising | A subsidiary of Google providing ad management and ad serving solutions, enabling advertisers and publishers to create, manage, and grow their digital advertising campaigns. | Advertising and Marketing |
| Google Site Verification | A process used by website owners to prove ownership of their site to Google, enabling access to private Google Search data and other Google services. | Security and Compliance |
| Google Tag Manager | Google Tag Manager is a tag management system that allows you to quickly and easily update tracking codes and related code snippets, collectively known as tags, on your website or mobile app. | Tag and Cookie Management |
| jQuery | A fast, small, and feature-rich JavaScript library designed to simplify HTML document traversal and manipulation, event handling, and animation, making things like Ajax much simpler with an easy-to-use API that works across a multitude of browsers. | Development Tools and Frameworks |
| LinkedIn Insight Tag | The LinkedIn Insight Tag allows website owners to gather valuable insights about the visitors to their site who are logged into LinkedIn. This includes data on LinkedIn demographics, enabling more effective targeting and analysis for LinkedIn ad campaigns. | Advertising and Marketing |
| Magento | A robust e-commerce platform, ideal for larger online stores. It provides advanced functionality for managing products, customers, and orders. | E-commerce Solutions |
| Marketo | Marketo is a marketing automation software for lead management and nurturing. | Advertising and Marketing |
| PHP | A general-purpose scripting language that is especially suited to web development, known for its flexibility and integration with various databases. | Development Tools and Frameworks |
| Schema.org Script | A specific implementation of structured data using scripts, based on the Schema.org standards, to enhance website visibility and SEO by providing detailed information to search engines. | Analytics, SEO, and Optimization |
| Visual Website Optimizer | Visual Website Optimizer (VWO) is a platform for A/B testing and conversion optimization, allowing website owners to test different versions of their web pages to see which performs better in terms of user engagement. | Analytics, SEO, and Optimization |
| Website Schema | A structured format for organizing and labeling website content, making it easier for search engines to interpret and display in search results. | Analytics, SEO, and Optimization |
| WordPress | WordPress is a popular open-source CMS used for creating and managing websites, ranging from blogs to complex portals and enterprise websites. | Content Management Systems (CMS) |
| WP Engine | WP Engine is a managed WordPress hosting platform providing optimized hosting solutions. | Web Hosting, Cloud Services and Infrastructure |
| Yoast SEO | A popular WordPress plugin designed to help website owners optimize their content for search engines, enhancing visibility and search rankings. | WordPress Plugin |