Invoca
Valuation: $1.1 Billion
Website: www.invoca.com
Founded: 2008
City: Santa Barbara
Country: United States
Industry: Enterprise Tech
Description: Provides AI-powered call tracking and analytics solutions to optimize marketing campaigns and customer conversations.
Technologies Used by Invoca
| Technology | Description | Technology Category |
|---|---|---|
| Adobe Fonts | Adobe Fonts, is a service that provides access to a large library of high-quality fonts. By integrating Adobe Fonts, web developers can use a wide range of fonts on their websites without having to host the font files themselves. This can significantly enhance the design and typography of a website. | Development Tools and Frameworks |
| Bizible by Adobe | Bizible is a marketing attribution platform that integrates with Adobe for comprehensive campaign insights. | Analytics, SEO, and Optimization |
| Cloudflare | Cloudflare is a global network designed to make everything you connect to the Internet secure, private, fast, and reliable. It provides a range of services including content delivery network (CDN), DDoS mitigation, and DNS services. | Tag and Cookie Management |
| Cookie Law | Cookie Law refers to the adherence of a website or online service to the legal requirements regarding the use of cookies and similar technologies, primarily focused on user consent and privacy protection. | Security and Compliance |
| Crazy Egg | A web analytics tool providing heatmaps, scroll maps, and other visual reports to understand user behavior and improve website usability and conversion rates. | Analytics, SEO, and Optimization |
| Demandbase | A comprehensive B2B marketing platform that offers account-based marketing, advertising, sales intelligence, and B2B data solutions for targeted and personalized marketing strategies. | Advertising and Marketing |
| DoubleClick by Google | DoubleClick is an internet ad serving service owned by Google. It allows advertisers to run ad campaigns across the web and provides ad management and ad serving services. | Advertising and Marketing |
| Drift | Drift offers tools for chatbots, online meetings, and personalized communication with website visitors to enhance customer engagement and lead generation. | Live Chat/Customer Support |
| Facebook Pixel | Facebook Pixel is a tool for tracking visitor activity on a website. It’s used for ad targeting, optimization, and measurement on Facebook. | Social Media and Community Engagement |
| G2 Crowd | G2 Crowd tracking refers to the analytics and marketing services provided by G2, which is a platform for user reviews and ratings of software and services. | Miscellaneous Services |
| Google Analytics | Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. | Analytics, SEO, and Optimization |
| Google DoubleClick for Advertising | A subsidiary of Google providing ad management and ad serving solutions, enabling advertisers and publishers to create, manage, and grow their digital advertising campaigns. | Advertising and Marketing |
| Google Fonts | Google Fonts provides a wide range of web fonts that can be easily integrated into websites. | Web Fonts |
| Google Site Verification | A process used by website owners to prove ownership of their site to Google, enabling access to private Google Search data and other Google services. | Security and Compliance |
| Google Tag Manager | Google Tag Manager is a tag management system that allows you to quickly and easily update tracking codes and related code snippets, collectively known as tags, on your website or mobile app. | Tag and Cookie Management |
| Invoca | Invoca is a call tracking and analytics platform. It provides insights into phone calls triggered by marketing campaigns, enabling businesses to better understand their customer interactions. | Analytics, SEO, and Optimization |
| Jetboost | Jetboost is a no-code tool that provides powerful extensions for Webflow's CMS. | Development Tools and Frameworks |
| jQuery | A fast, small, and feature-rich JavaScript library designed to simplify HTML document traversal and manipulation, event handling, and animation, making things like Ajax much simpler with an easy-to-use API that works across a multitude of browsers. | Development Tools and Frameworks |
| LinkedIn Insight Tag | The LinkedIn Insight Tag allows website owners to gather valuable insights about the visitors to their site who are logged into LinkedIn. This includes data on LinkedIn demographics, enabling more effective targeting and analysis for LinkedIn ad campaigns. | Advertising and Marketing |
| Marketo | Marketo is a marketing automation software for lead management and nurturing. | Advertising and Marketing |
| OneTrust | OneTrust provides solutions for cookie consent management, helping websites comply with privacy laws like GDPR and CCPA. It manages user consent for cookies and tracks user preferences. | Security and Compliance |
| Optanon | Optanon is a tool for managing user consent for cookies, indicating a focus on compliance with privacy regulations like GDPR or CCPA. | Security and Compliance |
| PHP | A general-purpose scripting language that is especially suited to web development, known for its flexibility and integration with various databases. | Development Tools and Frameworks |
| Schema.org Script | A specific implementation of structured data using scripts, based on the Schema.org standards, to enhance website visibility and SEO by providing detailed information to search engines. | Analytics, SEO, and Optimization |
| TechTarget | TechTarget provides specialized online advertising, innovative data services, and analytics for technology companies. | Advertising and Marketing |
| Visual Website Optimizer | Visual Website Optimizer (VWO) is a platform for A/B testing and conversion optimization, allowing website owners to test different versions of their web pages to see which performs better in terms of user engagement. | Analytics, SEO, and Optimization |
| Webflow | Webflow is a design-centric CMS, allowing for more sophisticated visual design with a focus on responsive, web standards-compliant websites. | Content Management Systems (CMS) |
| Weglot | Weglot is a website translation solution offering multilingual capabilities for websites. | Miscellaneous Services |
| Wistia | Wistia specializes in video hosting for businesses, providing tools for video marketing, analytics, and more to help engage viewers and track performance. | Advertising and Marketing |