Lenskart
Valuation: $4.5 Billion
Website: www.lenskart.com
Founded: 2010
City: Faridabad
Country: India
Industry: Consumer & Retail
Description: An Indian eyewear online portal offering a wide selection of frames, prescription eyeglasses, sunglasses, and contact lenses.
Technologies Used by Lenskart
| Technology | Description | Technology Category |
|---|---|---|
| Bing Ads | An online advertising platform provided by Microsoft, allowing advertisers to display ads on Bing's search engine and partner networks. | Advertising and Marketing |
| Cloudflare | Cloudflare is a global network designed to make everything you connect to the Internet secure, private, fast, and reliable. It provides a range of services including content delivery network (CDN), DDoS mitigation, and DNS services. | Tag and Cookie Management |
| Google Analytics | Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. | Analytics, SEO, and Optimization |
| Google Fonts | Google Fonts provides a wide range of web fonts that can be easily integrated into websites. | Web Fonts |
| Google Tag Manager | Google Tag Manager is a tag management system that allows you to quickly and easily update tracking codes and related code snippets, collectively known as tags, on your website or mobile app. | Tag and Cookie Management |
| Microsoft Clarity | Microsoft Clarity is a user behavior analytics tool that helps website owners understand how users are interacting with their website. It offers features like session recordings and heatmaps. | Analytics, SEO, and Optimization |
| Next.js | Next.js is an open-source React front-end development web framework that enables functionality such as server-side rendering and generating static websites for React-based web applications. | Development Tools and Frameworks |
| Pepperjam | Pepperjam is a performance marketing company focusing on affiliate marketing solutions. | Advertising and Marketing |
| Schema.org Script | A specific implementation of structured data using scripts, based on the Schema.org standards, to enhance website visibility and SEO by providing detailed information to search engines. | Analytics, SEO, and Optimization |
| Site24x7 Real User Monitoring (RUM) | Site24x7 RUM provides insights into real-time user experience, including page load times, front-end performance, and user interaction patterns. | Performance Monitoring and Optimization |
| TikTok Pixel | A tracking tool that allows businesses to monitor user interactions on their websites after viewing their advertisements on TikTok, enabling them to measure ad performance and user engagement. | Social Media and Community Engagement |
| Website Schema | A structured format for organizing and labeling website content, making it easier for search engines to interpret and display in search results. | Analytics, SEO, and Optimization |