Mixpanel
Valuation: $1.05 Billion
Website: mixpanel.com
Founded: 2009
City: San Francisco
Country: United States
Industry: Enterprise Tech
Description: An analytics platform that helps companies measure user engagement and retention, providing insights into how users interact with products.
Technologies Used by Mixpanel
| Technology | Description | Technology Category |
|---|---|---|
| Bing Ads | An online advertising platform provided by Microsoft, allowing advertisers to display ads on Bing's search engine and partner networks. | Advertising and Marketing |
| CloudFront | Amazon CloudFront is a fast content delivery network (CDN) service that securely delivers data, videos, applications, and APIs to customers globally with low latency, high transfer speeds. | Web Hosting, Cloud Services and Infrastructure |
| Facebook Pixel | Facebook Pixel is a tool for tracking visitor activity on a website. It’s used for ad targeting, optimization, and measurement on Facebook. | Social Media and Community Engagement |
| Facebook SDK | Facebook SDK (Software Development Kit) is a set of programming tools and libraries that enables developers to integrate their applications and websites with Facebook's vast array of functionalities, such as social logins, sharing, and analytics. | Social Media and Community Engagement |
| G2 Crowd | G2 Crowd tracking refers to the analytics and marketing services provided by G2, which is a platform for user reviews and ratings of software and services. | Miscellaneous Services |
| Google Analytics | Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. | Analytics, SEO, and Optimization |
| Google Site Verification | A process used by website owners to prove ownership of their site to Google, enabling access to private Google Search data and other Google services. | Security and Compliance |
| Google Tag Manager | Google Tag Manager is a tag management system that allows you to quickly and easily update tracking codes and related code snippets, collectively known as tags, on your website or mobile app. | Tag and Cookie Management |
| Hotjar | A tool that offers website heatmaps, visitor session recordings, and surveys to understand user behavior and improve website usability. | Analytics, SEO, and Optimization |
| LinkedIn Insight Tag | The LinkedIn Insight Tag allows website owners to gather valuable insights about the visitors to their site who are logged into LinkedIn. This includes data on LinkedIn demographics, enabling more effective targeting and analysis for LinkedIn ad campaigns. | Advertising and Marketing |
| Microsoft Clarity | Microsoft Clarity is a user behavior analytics tool that helps website owners understand how users are interacting with their website. It offers features like session recordings and heatmaps. | Analytics, SEO, and Optimization |
| Mixpanel | Mixpanel is an analytics platform that tracks user interactions with web and mobile applications, providing insights on user behavior. | Analytics, SEO, and Optimization |
| Next.js | Next.js is an open-source React front-end development web framework that enables functionality such as server-side rendering and generating static websites for React-based web applications. | Development Tools and Frameworks |
| Nginx | Nginx is a high-performance web server and reverse proxy server. | Web Server |
| Reddit Pixel | A tracking tool used by advertisers to measure the effectiveness of their ads on Reddit and to optimize their ad campaigns based on user actions. | Advertising and Marketing |
| Rollbar | Rollbar is a real-time error tracking and debugging tool for web applications. It helps in identifying, prioritizing, and resolving coding errors. | Performance Monitoring and Optimization |
| Twitter Universal Website Tag | A tracking tool that allows website owners to measure, optimize, and build audiences for advertising campaigns on Twitter. | Advertising and Marketing |