MOLOCO
Valuation: $1.5 Billion
Website: www.molocoads.com
Founded: 2013
City: Redwood City
Country: United States
Industry: Enterprise Tech
Description: Provides a machine learning-driven mobile ad platform for app developers and advertisers to optimize user acquisition and monetization.
Technologies Used by MOLOCO
| Technology | Description | Technology Category |
|---|---|---|
| Cookie Consent | Cookie consent is a script used by websites to inform visitors about the use of cookies and to obtain their consent for storing cookies on their device, in compliance with privacy regulations. | Tag and Cookie Management |
| Cookie Law | Cookie Law refers to the adherence of a website or online service to the legal requirements regarding the use of cookies and similar technologies, primarily focused on user consent and privacy protection. | Security and Compliance |
| Datadog | Datadog is a monitoring and analytics platform for cloud-scale applications, providing monitoring of servers, databases, tools, and services, through a SaaS-based data analytics platform. | Performance Monitoring and Optimization |
| DoubleClick by Google | DoubleClick is an internet ad serving service owned by Google. It allows advertisers to run ad campaigns across the web and provides ad management and ad serving services. | Advertising and Marketing |
| Facebook Domain Verification | Facebook Domain Verification is a security measure allowing domain owners to claim ownership of their domain in Facebook's Business Manager, enhancing the control over the content and how it's shared on Facebook. | Security and Compliance |
| Facebook Pixel | Facebook Pixel is a tool for tracking visitor activity on a website. It’s used for ad targeting, optimization, and measurement on Facebook. | Social Media and Community Engagement |
| G2 Crowd | G2 Crowd tracking refers to the analytics and marketing services provided by G2, which is a platform for user reviews and ratings of software and services. | Miscellaneous Services |
| Google Ad Services | A suite of services provided by Google that allows businesses to display ads across Google platforms and partner websites, tracking ad performance and user interactions. | Advertising and Marketing |
| Google DoubleClick for Advertising | A subsidiary of Google providing ad management and ad serving solutions, enabling advertisers and publishers to create, manage, and grow their digital advertising campaigns. | Advertising and Marketing |
| Google Fonts | Google Fonts provides a wide range of web fonts that can be easily integrated into websites. | Web Fonts |
| Google Tag Manager | Google Tag Manager is a tag management system that allows you to quickly and easily update tracking codes and related code snippets, collectively known as tags, on your website or mobile app. | Tag and Cookie Management |
| Hotjar | A tool that offers website heatmaps, visitor session recordings, and surveys to understand user behavior and improve website usability. | Analytics, SEO, and Optimization |
| Hubspot | HubSpot is a popular customer relationship management (CRM) tool that offers marketing, sales, and service software. | Development Tools and Frameworks |
| LinkedIn Insight Tag | The LinkedIn Insight Tag allows website owners to gather valuable insights about the visitors to their site who are logged into LinkedIn. This includes data on LinkedIn demographics, enabling more effective targeting and analysis for LinkedIn ad campaigns. | Advertising and Marketing |
| OneTrust | OneTrust provides solutions for cookie consent management, helping websites comply with privacy laws like GDPR and CCPA. It manages user consent for cookies and tracks user preferences. | Security and Compliance |
| Optanon | Optanon is a tool for managing user consent for cookies, indicating a focus on compliance with privacy regulations like GDPR or CCPA. | Security and Compliance |
| Webflow | Webflow is a design-centric CMS, allowing for more sophisticated visual design with a focus on responsive, web standards-compliant websites. | Content Management Systems (CMS) |