Placer.ai
Valuation: $1 Billion
Website: www.placer.ai
Founded: 2016
City: Los Altos
Country: United States
Industry: Consumer & Retail
Description: Uses mobile GPS data to provide insights into foot traffic for retailers and commercial real estate.
Technologies Used by Placer.ai
| Technology | Description | Technology Category |
|---|---|---|
| AdRoll | AdRoll is a marketing and advertising platform known for retargeting. It helps websites to target, segment, and personalize their advertising. | Advertising and Marketing |
| Cookie Consent | Cookie consent is a script used by websites to inform visitors about the use of cookies and to obtain their consent for storing cookies on their device, in compliance with privacy regulations. | Tag and Cookie Management |
| Cookie Law | Cookie Law refers to the adherence of a website or online service to the legal requirements regarding the use of cookies and similar technologies, primarily focused on user consent and privacy protection. | Security and Compliance |
| DoubleClick by Google | DoubleClick is an internet ad serving service owned by Google. It allows advertisers to run ad campaigns across the web and provides ad management and ad serving services. | Advertising and Marketing |
| Facebook Pixel | Facebook Pixel is a tool for tracking visitor activity on a website. It’s used for ad targeting, optimization, and measurement on Facebook. | Social Media and Community Engagement |
| Google Analytics | Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. | Analytics, SEO, and Optimization |
| Google DoubleClick for Advertising | A subsidiary of Google providing ad management and ad serving solutions, enabling advertisers and publishers to create, manage, and grow their digital advertising campaigns. | Advertising and Marketing |
| Google Fonts | Google Fonts provides a wide range of web fonts that can be easily integrated into websites. | Web Fonts |
| Google Tag Manager | Google Tag Manager is a tag management system that allows you to quickly and easily update tracking codes and related code snippets, collectively known as tags, on your website or mobile app. | Tag and Cookie Management |
| Heap Analytics | Heap offers analytics tools for websites and mobile apps, providing insights into user interactions for data-driven decision-making. | Analytics, SEO, and Optimization |
| Hotjar | A tool that offers website heatmaps, visitor session recordings, and surveys to understand user behavior and improve website usability. | Analytics, SEO, and Optimization |
| Hubspot | HubSpot is a popular customer relationship management (CRM) tool that offers marketing, sales, and service software. | Development Tools and Frameworks |
| jQuery | A fast, small, and feature-rich JavaScript library designed to simplify HTML document traversal and manipulation, event handling, and animation, making things like Ajax much simpler with an easy-to-use API that works across a multitude of browsers. | Development Tools and Frameworks |
| LinkedIn Insight Tag | The LinkedIn Insight Tag allows website owners to gather valuable insights about the visitors to their site who are logged into LinkedIn. This includes data on LinkedIn demographics, enabling more effective targeting and analysis for LinkedIn ad campaigns. | Advertising and Marketing |
| OneTrust | OneTrust provides solutions for cookie consent management, helping websites comply with privacy laws like GDPR and CCPA. It manages user consent for cookies and tracks user preferences. | Security and Compliance |
| Optanon | Optanon is a tool for managing user consent for cookies, indicating a focus on compliance with privacy regulations like GDPR or CCPA. | Security and Compliance |
| PHP | A general-purpose scripting language that is especially suited to web development, known for its flexibility and integration with various databases. | Development Tools and Frameworks |
| Twitter Universal Website Tag | A tracking tool that allows website owners to measure, optimize, and build audiences for advertising campaigns on Twitter. | Advertising and Marketing |
| Visual Website Optimizer | Visual Website Optimizer (VWO) is a platform for A/B testing and conversion optimization, allowing website owners to test different versions of their web pages to see which performs better in terms of user engagement. | Analytics, SEO, and Optimization |
| Webflow | Webflow is a design-centric CMS, allowing for more sophisticated visual design with a focus on responsive, web standards-compliant websites. | Content Management Systems (CMS) |
| ZoomInfo | ZoomInfo is a data tool for business intelligence, lead generation, and recruitment. | Analytics, SEO, and Optimization |