Sift
Valuation: $1 Billion
Website: www.sift.com
Founded: 2011
City: San Francisco
Country: United States
Industry: Enterprise Tech
Description: Offers digital trust and safety, using large-scale machine learning technology to help online businesses prevent fraud and abuse.
Technologies Used by Sift
| Technology | Description | Technology Category |
|---|---|---|
| 6Sense | 6Sense is an account-based marketing platform that uses AI to predict sales. | Advertising and Marketing |
| Bing Ads | An online advertising platform provided by Microsoft, allowing advertisers to display ads on Bing's search engine and partner networks. | Advertising and Marketing |
| Bizible by Adobe | Bizible is a marketing attribution platform that integrates with Adobe for comprehensive campaign insights. | Analytics, SEO, and Optimization |
| Cookie Law | Cookie Law refers to the adherence of a website or online service to the legal requirements regarding the use of cookies and similar technologies, primarily focused on user consent and privacy protection. | Security and Compliance |
| Demandbase | A comprehensive B2B marketing platform that offers account-based marketing, advertising, sales intelligence, and B2B data solutions for targeted and personalized marketing strategies. | Advertising and Marketing |
| Facebook Pixel | Facebook Pixel is a tool for tracking visitor activity on a website. It’s used for ad targeting, optimization, and measurement on Facebook. | Social Media and Community Engagement |
| G2 Crowd | G2 Crowd tracking refers to the analytics and marketing services provided by G2, which is a platform for user reviews and ratings of software and services. | Miscellaneous Services |
| Google Analytics | Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. | Analytics, SEO, and Optimization |
| Google Site Verification | A process used by website owners to prove ownership of their site to Google, enabling access to private Google Search data and other Google services. | Security and Compliance |
| Google Tag Manager | Google Tag Manager is a tag management system that allows you to quickly and easily update tracking codes and related code snippets, collectively known as tags, on your website or mobile app. | Tag and Cookie Management |
| LinkedIn Insight Tag | The LinkedIn Insight Tag allows website owners to gather valuable insights about the visitors to their site who are logged into LinkedIn. This includes data on LinkedIn demographics, enabling more effective targeting and analysis for LinkedIn ad campaigns. | Advertising and Marketing |
| Marketo | Marketo is a marketing automation software for lead management and nurturing. | Advertising and Marketing |
| Nginx | Nginx is a high-performance web server and reverse proxy server. | Web Server |
| Onclusive | Onclusive is a public relations software platform that offers tools for media monitoring, analytics, and measurement to help companies manage their brand and reputation. | Advertising and Marketing |
| OneTrust | OneTrust provides solutions for cookie consent management, helping websites comply with privacy laws like GDPR and CCPA. It manages user consent for cookies and tracks user preferences. | Security and Compliance |
| Optanon | Optanon is a tool for managing user consent for cookies, indicating a focus on compliance with privacy regulations like GDPR or CCPA. | Security and Compliance |
| Reddit Pixel | A tracking tool used by advertisers to measure the effectiveness of their ads on Reddit and to optimize their ad campaigns based on user actions. | Advertising and Marketing |
| Twitter Universal Website Tag | A tracking tool that allows website owners to measure, optimize, and build audiences for advertising campaigns on Twitter. | Advertising and Marketing |
| ZoomInfo | ZoomInfo is a data tool for business intelligence, lead generation, and recruitment. | Analytics, SEO, and Optimization |