Webflow
Valuation: $4 Billion
Website: www.webflow.com
Founded: 2013
City: San Francisco
Country: United States
Industry: Enterprise Tech
Description: Offers a design and hosting platform that allows users to create responsive websites visually, without coding.
Technologies Used by Webflow
| Technology | Description | Technology Category |
|---|---|---|
| AdNexus Pixel | A digital tracking tool used by advertisers to collect data on website visitors for more targeted advertising and to measure ad campaign performance. | Advertising and Marketing |
| Bing Ads | An online advertising platform provided by Microsoft, allowing advertisers to display ads on Bing's search engine and partner networks. | Advertising and Marketing |
| DoubleClick by Google | DoubleClick is an internet ad serving service owned by Google. It allows advertisers to run ad campaigns across the web and provides ad management and ad serving services. | Advertising and Marketing |
| Drift | Drift offers tools for chatbots, online meetings, and personalized communication with website visitors to enhance customer engagement and lead generation. | Live Chat/Customer Support |
| Facebook Pixel | Facebook Pixel is a tool for tracking visitor activity on a website. It’s used for ad targeting, optimization, and measurement on Facebook. | Social Media and Community Engagement |
| Google Ad Services | A suite of services provided by Google that allows businesses to display ads across Google platforms and partner websites, tracking ad performance and user interactions. | Advertising and Marketing |
| Google Ads | A suite of services provided by Google that allows businesses to display ads across Google platforms and partner websites, tracking ad performance and user interactions. | Advertising and Marketing |
| Google Analytics | Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. | Analytics, SEO, and Optimization |
| Google DoubleClick for Advertising | A subsidiary of Google providing ad management and ad serving solutions, enabling advertisers and publishers to create, manage, and grow their digital advertising campaigns. | Advertising and Marketing |
| Google Services | Google Services include a wide range of Google's online services and APIs for various functionalities and analytics. | Miscellaneous Services |
| Google Sign-In Integration | Google Sign-In Integration is a secure authentication system for signing in with a Google account. | Authentication and Identity Management |
| Google Site Verification | A process used by website owners to prove ownership of their site to Google, enabling access to private Google Search data and other Google services. | Security and Compliance |
| Google Tag Manager | Google Tag Manager is a tag management system that allows you to quickly and easily update tracking codes and related code snippets, collectively known as tags, on your website or mobile app. | Tag and Cookie Management |
| LinkedIn Insight Tag | The LinkedIn Insight Tag allows website owners to gather valuable insights about the visitors to their site who are logged into LinkedIn. This includes data on LinkedIn demographics, enabling more effective targeting and analysis for LinkedIn ad campaigns. | Advertising and Marketing |
| Marketo | Marketo is a marketing automation software for lead management and nurturing. | Advertising and Marketing |
| PartnerStack (formerly GoSumo) | PartnerStack (formerly GoSumo) is a partnership management platform focusing on affiliate and channel partner programs. | Advertising and Marketing |
| Pingdom | Pingdom is a website performance and monitoring tool for site uptime and response time. | Performance Monitoring and Optimization |
| Pinterest Conversion Tracker | A tracking mechanism that helps businesses measure the effectiveness of their Pinterest ads by tracking user actions like sign-ups or purchases. | Advertising and Marketing |
| Pinterest Tag | This is a Pinterest conversion tracking tool. It helps in tracking user actions after they interact with ads on Pinterest. | Analytics, SEO, and Optimization |
| Quora Conversion Pixel | Quora Conversion Pixel is a tracking tool for measuring the effectiveness of Quora advertising campaigns. | Advertising and Media Platforms |
| Quora Events | Quora Events is a feature for tracking user interactions on Quora for advertising purposes. | Advertising and Media Platforms |
| Schema.org Script | A specific implementation of structured data using scripts, based on the Schema.org standards, to enhance website visibility and SEO by providing detailed information to search engines. | Analytics, SEO, and Optimization |
| Webflow | Webflow is a design-centric CMS, allowing for more sophisticated visual design with a focus on responsive, web standards-compliant websites. | Content Management Systems (CMS) |
| Website Schema | A structured format for organizing and labeling website content, making it easier for search engines to interpret and display in search results. | Analytics, SEO, and Optimization |