Workato
Valuation: $5.7 Billion
Website: www.workato.com
Founded: 2013
City: Mountain View
Country: United States
Industry: Enterprise Tech
Description: An intelligent automation platform that enables both business and IT teams to integrate their apps and automate business workflows without compromising security and governance.
Technologies Used by Workato
| Technology | Description | Technology Category |
|---|---|---|
| Amazon Web Services | Amazon Web Services (AWS) is a subsidiary of Amazon providing on-demand cloud computing platforms and APIs to individuals, companies, and governments, on a metered pay-as-you-go basis. | Web Hosting, Cloud Services and Infrastructure |
| Bing Ads | An online advertising platform provided by Microsoft, allowing advertisers to display ads on Bing's search engine and partner networks. | Advertising and Marketing |
| Demandbase | A comprehensive B2B marketing platform that offers account-based marketing, advertising, sales intelligence, and B2B data solutions for targeted and personalized marketing strategies. | Advertising and Marketing |
| DoubleClick by Google | DoubleClick is an internet ad serving service owned by Google. It allows advertisers to run ad campaigns across the web and provides ad management and ad serving services. | Advertising and Marketing |
| Express | Express is a web application framework for Node.js, known for its minimal and flexible nature. | Development Tools and Frameworks |
| Facebook Pixel | Facebook Pixel is a tool for tracking visitor activity on a website. It’s used for ad targeting, optimization, and measurement on Facebook. | Social Media and Community Engagement |
| Facebook SDK | Facebook SDK (Software Development Kit) is a set of programming tools and libraries that enables developers to integrate their applications and websites with Facebook's vast array of functionalities, such as social logins, sharing, and analytics. | Social Media and Community Engagement |
| Google Ad Services | A suite of services provided by Google that allows businesses to display ads across Google platforms and partner websites, tracking ad performance and user interactions. | Advertising and Marketing |
| Google Analytics | Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. | Analytics, SEO, and Optimization |
| Google DoubleClick for Advertising | A subsidiary of Google providing ad management and ad serving solutions, enabling advertisers and publishers to create, manage, and grow their digital advertising campaigns. | Advertising and Marketing |
| Google Site Verification | A process used by website owners to prove ownership of their site to Google, enabling access to private Google Search data and other Google services. | Security and Compliance |
| Google Tag Manager | Google Tag Manager is a tag management system that allows you to quickly and easily update tracking codes and related code snippets, collectively known as tags, on your website or mobile app. | Tag and Cookie Management |
| Intercom | Intercom is a customer communication platform that integrates various messaging services, enabling businesses to chat with potential and existing customers within their app or on their website. | Customer Relationship Management (CRM) |
| LinkedIn Insight Tag | The LinkedIn Insight Tag allows website owners to gather valuable insights about the visitors to their site who are logged into LinkedIn. This includes data on LinkedIn demographics, enabling more effective targeting and analysis for LinkedIn ad campaigns. | Advertising and Marketing |
| Marketo | Marketo is a marketing automation software for lead management and nurturing. | Advertising and Marketing |
| Nginx | Nginx is a high-performance web server and reverse proxy server. | Web Server |
| Nuxt.js | Nuxt.js is a Vue.js framework for building server-side rendered applications. | Development Tools and Frameworks |
| Slack | Slack is a channel-based messaging platform that enables teams to collaborate more effectively by providing tools for communication, file sharing, and integration with other software tools. | Collaboration and Productivity |
| ZoomInfo | ZoomInfo is a data tool for business intelligence, lead generation, and recruitment. | Analytics, SEO, and Optimization |