Advertising and Marketing

TechnologyDescription
Acuity AdsAcuity Ads is a technology company specializing in real-time bidding and programmatic advertising to deliver targeted advertisements.
AdNexus PixelA digital tracking tool used by advertisers to collect data on website visitors for more targeted advertising and to measure ad campaign performance.
AdRollAdRoll is a marketing and advertising platform known for retargeting. It helps websites to target, segment, and personalize their advertising.
Amazon PixelA tracking pixel provided by Amazon that allows advertisers to measure the effectiveness of their ads and understand customer behavior on their website.
Bing AdsAn online advertising platform provided by Microsoft, allowing advertisers to display ads on Bing's search engine and partner networks.
CriteoCriteo is a personalized retargeting company that works with Internet retailers to serve personalized online display advertisements to consumers who have previously visited the advertiser's website.
DemandbaseA comprehensive B2B marketing platform that offers account-based marketing, advertising, sales intelligence, and B2B data solutions for targeted and personalized marketing strategies.
DoubleClick by GoogleDoubleClick is an internet ad serving service owned by Google. It allows advertisers to run ad campaigns across the web and provides ad management and ad serving services.
Google Ad ServicesA suite of services provided by Google that allows businesses to display ads across Google platforms and partner websites, tracking ad performance and user interactions.
Google AdsA suite of services provided by Google that allows businesses to display ads across Google platforms and partner websites, tracking ad performance and user interactions.
Google AdsenseAn advertising placement service by Google that allows website owners to display targeted ads on their websites and earn revenue when site visitors view or click the ads.
Google DoubleClick for AdvertisingA subsidiary of Google providing ad management and ad serving solutions, enabling advertisers and publishers to create, manage, and grow their digital advertising campaigns.
Google Tag Services (GPT.js)Google Publisher Tag (GPT) is a service by Google for advanced ad service functionality. It enables dynamic ad placement and sophisticated ad management.
Impact RadiusImpact Radius provides a technology platform for advertisers and agencies to manage their affiliate marketing programs.
LinkedIn Ads and InsightsLinkedIn's advertising platform enables businesses to reach professionals and decision-makers through targeted ads on the LinkedIn network.
LinkedIn Insight TagThe LinkedIn Insight Tag allows website owners to gather valuable insights about the visitors to their site who are logged into LinkedIn. This includes data on LinkedIn demographics, enabling more effective targeting and analysis for LinkedIn ad campaigns.
LinkedIn IntegrationA technology that allows seamless integration of LinkedIn features into other applications or websites, facilitating access to LinkedIn's professional network and functionalities.
Lunio ScriptLunio is a platform for click fraud protection. It helps websites identify and block fraudulent traffic to ensure advertising budgets are spent efficiently.
MarketoMarketo is a marketing automation software for lead management and nurturing.
Microsoft Bing AdsBing Ads, part of Microsoft's advertising services, is used for online advertising on the Bing search engine and its network.
OptiMonkOptiMonk is a marketing tool for on-site messages, pop-ups, and personalized content.
Oracle EloquaOracle Eloqua is a marketing automation platform that helps marketers plan, create, and implement marketing campaigns across multiple channels. The script tag is used to integrate Eloqua functionalities into the website.
Pinterest Conversion TrackerA tracking mechanism that helps businesses measure the effectiveness of their Pinterest ads by tracking user actions like sign-ups or purchases.
Rakuten Marketing PlatformA digital marketing solution from Rakuten, offering services in affiliate marketing, display advertising, and retargeting, aimed at driving sales and customer engagement.
Reddit PixelA tracking tool used by advertisers to measure the effectiveness of their ads on Reddit and to optimize their ad campaigns based on user actions.
TaboolaTaboola is a content discovery platform that provides website publishers with a way to monetize their content and increase engagement by displaying recommended content, including advertisements and sponsored stories.
TechTargetTechTarget provides specialized online advertising, innovative data services, and analytics for technology companies.
Twitter Universal Website TagA tracking tool that allows website owners to measure, optimize, and build audiences for advertising campaigns on Twitter.
WistiaWistia specializes in video hosting for businesses, providing tools for video marketing, analytics, and more to help engage viewers and track performance.
Yahoo Tag ManagerYahoo Tag Manager helps manage tags for site analytics, conversion tracking, and remarketing.
Youtube Video PlayerAn embedded player that allows websites to display and play YouTube videos directly on their pages, enhancing multimedia content presentation.
6Sense6Sense is an account-based marketing platform that uses AI to predict sales.
AdalyserAdalyser is a media analysis tool focused on TV and online advertising performance measurement.
ClickEaseClickease is an ad management tool to block bots and bad traffic.
GatedContentGatedContent is a content gating and lead capture tool for B2B marketing.
IntegrateIntegrate is a marketing technology company that provides software solutions to help businesses automate and manage their demand generation and marketing campaigns.
JebbitJebbit is a platform for creating interactive quizzes and digital experiences for lead capture.
Nextdoor PixelNextdoor Pixel is a tracking pixel for measuring advertising effectiveness on the Nextdoor platform.
NrichNrich is a data enrichment and lead generation platform for B2B marketing.
OnclusiveOnclusive is a public relations software platform that offers tools for media monitoring, analytics, and measurement to help companies manage their brand and reputation.
Ortto (formerly Autopilot)Ortto (formerly Autopilot) is a marketing automation platform for personalized customer journeys.
PartnerStack (formerly GoSumo)PartnerStack (formerly GoSumo) is a partnership management platform focusing on affiliate and channel partner programs.
PepperjamPepperjam is a performance marketing company focusing on affiliate marketing solutions.
Referral RockReferral Rock is a referral marketing software for creating and managing referral programs.
WisepopsWisepops is a tool for creating pop-ups and banners for website engagement and conversion.
AutopilotAutopilot is a marketing automation software focusing on customer journey automation.
Upsell ItUpsell It provides tools for automating marketing activities.
CallRailCallRail is a marketing platform that provides call tracking and analytics to help businesses understand which marketing campaigns drive leads and conversions.
InstapageInstapage is a digital marketing platform that specializes in creating and testing landing pages designed to improve the effectiveness of online advertising campaigns.
MonetateMonetate is a platform for personalizing and optimizing web content
SemasioSemasio is a platform for audience targeting and segmentation
TapadTapad specializes in cross-device advertising and analytics