Analytics, SEO, and Optimization

TechnologyDescription
Adobe Audience ManagerAdobe Audience Manager is a data management platform (DMP) that helps organizations consolidate and manage customer data from various sources to create detailed audience segments for targeted marketing.
ContentsquareContentsquare is a digital experience analytics platform that helps businesses understand how and why users are interacting with their app, mobile, and web sites.
Crazy EggA web analytics tool providing heatmaps, scroll maps, and other visual reports to understand user behavior and improve website usability and conversion rates.
OptimizelyOptimizely is a digital experience platform that provides A/B testing, multivariate testing, personalization, and experimentation to optimize websites and mobile apps for better user engagement and conversion.
Evergage (Salesforce Interaction Studio)Evergage, part of Salesforce Interaction Studio, is a cloud-based platform for real-time personalization and user engagement.
Fathom Analytics (Web Analytics)Fathom Analytics is a privacy-focused web analytics tool. It offers website usage statistics without tracking or storing personal data of visitors.
FullStoryFullStory is a web analytics tool that captures website interactions to help improve user experience and troubleshoot issues.
Google AnalyticsGoogle Analytics is a web analytics service offered by Google that tracks and reports website traffic.
Google Call TrackingA tool offered by Google that tracks and reports calls made from ads, enabling businesses to measure the effectiveness of their advertising campaigns and understand customer response.
Google OptimizeAn experimentation platform provided by Google that allows businesses to conduct A/B testing, multivariate testing, and personalization, to improve the user experience on their websites.
Heap AnalyticsHeap offers analytics tools for websites and mobile apps, providing insights into user interactions for data-driven decision-making.
HotjarA tool that offers website heatmaps, visitor session recordings, and surveys to understand user behavior and improve website usability.
Idio by EpiserverIdio by Episerver is a content personalization platform. It helps in delivering personalized content to users based on their interests and behaviors.
InvocaInvoca is a call tracking and analytics platform. It provides insights into phone calls triggered by marketing campaigns, enabling businesses to better understand their customer interactions.
Lead ForensicsLead Forensics is a B2B software for lead generation, tracking website visitors, and providing analytics.
MatomoAn open-source web analytics platform, offering detailed reports on website visitors, search engines and keywords used, and real-time data updates.
Microsoft ClarityMicrosoft Clarity is a user behavior analytics tool that helps website owners understand how users are interacting with their website. It offers features like session recordings and heatmaps.
MixpanelMixpanel is an analytics platform that tracks user interactions with web and mobile applications, providing insights on user behavior.
MouseflowMouseflow is a tool for analytics and heatmap tracking.
Pardot (by Salesforce)Pardot is a B2B marketing automation tool by Salesforce. It's used for tracking visitor activities on a website, especially in relation to marketing and lead generation efforts.
Piano AnalyticsPiano Analytics is a data analytics platform that provides digital insights and advanced data analysis capabilities for marketers and publishers.
Pinterest TagThis is a Pinterest conversion tracking tool. It helps in tracking user actions after they interact with ads on Pinterest.
Quantcast MeasurementQuantcast provides audience insights, advertising, and measurement. These scripts are part of Quantcast's audience measurement services, gathering data about visitors for analytics and targeted advertising.
Schema.org ScriptA specific implementation of structured data using scripts, based on the Schema.org standards, to enhance website visibility and SEO by providing detailed information to search engines.
SchemaApp HighlighterSchemaApp Highlighter helps in implementing structured data on websites to enhance SEO and search visibility.
SegmentSegment is a data platform that collects, stores, and routes user data to various analytics and marketing tools.
SmartlookAn analytics tool that provides website and mobile app owners with insights through features like session recording, heatmaps, and funnel analysis to understand user behavior.
Visual Website OptimizerVisual Website Optimizer (VWO) is a platform for A/B testing and conversion optimization, allowing website owners to test different versions of their web pages to see which performs better in terms of user engagement.
Website SchemaA structured format for organizing and labeling website content, making it easier for search engines to interpret and display in search results.
WPMU DEV AnalyticsWPMU DEV offers a range of WordPress plugins, services, and support. Their analytics.js script is part of their performance and analytics tools designed specifically for WordPress sites. It helps in gathering data about website traffic and user interactions.
AB TastyAB Tasty is a tool for optimizing websites and increasing conversion rates through A/B testing.
Alli AIAlli AI is an SEO automation tool designed to optimize and promote websites.
AmplitudeAmplitude is a product analytics platform providing insights into user behavior and business performance.
Bizible by AdobeBizible is a marketing attribution platform that integrates with Adobe for comprehensive campaign insights.
CalibermindCalibermind is a B2B marketing analytics and attribution platform.
DreamdataDreamdata is a B2B revenue attribution platform providing insights into marketing and sales data.
FunnelyticsFunnelytics is a tool for mapping and tracking marketing funnels and customer journeys.
GoldenBeesGolden Bees helps companies to analyze and use data to optimize your strategies through profiling studies, benchmarks and more.
HockeyStackHockeyStack is an analytics & attribution software for B2B companies.
HuckabuyHuckabuy is an SEO software focused on technical optimization and structured data.
KameleoonKameleoon is an A/B testing and personalization platform for optimizing user experiences.
LinkbotLinkbot is an automated internal linking tool.
Lucky OrangeLucky Orange is a conversion rate optimization suite with tools like heatmaps
MouseStatsMouseStats is a website analytics tool with features like heatmaps and session replays.
Neliosoftware A/B TestingNeliosoftware A/B Testing is a tool for optimizing websites through A/B testing and heatmaps.
PlausiblePlausible is an open-source, privacy-focused web analytics tool.
PlerdyPlerdy is a conversion rate optimization tool with heatmaps, session replays, and SEO checker.
PosthogPosthog is an open-source product analytics platform for tracking user behavior and gathering insights.
Quantum MetricQuantum Metric is a platform for digital product design and customer experience optimization.
RampmetricsRampmetrics helps marketing teams shift from reactive, incomplete reporting to in-depth, actionable marketing insights
RockerboxRockerbox is a marketing attribution platform for analyzing multi-channel marketing efforts.
Snowplow AnalyticsSnowplow Analytics is an event data collection platform for enterprise-level data insights.
Talking DataTalking Data is a Chinese analytics and big data service provider focusing on mobile applications.
Yandex MetricaYandex Metrica is a web analytics tool by Russian search engine Yandex.
ZoomInfoZoomInfo is a data tool for business intelligence, lead generation, and recruitment.
HushlyHushly is an all-in-one conversion cloud designed to improve buyer experiences and drive conversions for B2B marketers
ConnectoConnecto is a tool designed to help websites increase conversions through personalized pop-ups, notifications, and embedded forms based on visitor behavior.
ExalateExelate is a Nielsen company that provides data and analytics for marketing
iSpot.tviSpot.tv is a measurement and analytics platform that offers real-time data on TV ad performance, enabling advertisers to track and optimize their television advertising campaigns.
LinkedIn PixelLinkedIn Pixel is a piece of code for websites that allows tracking conversions from LinkedIn ads, understanding website audiences, and unlocking additional insights about LinkedIn ad campaigns.
ParselyParsely is a data analytics platform that provides content publishers with insights into how audiences engage with their content across various digital platforms.
Pinterest Click TrackingPinterest Click Tracking is a tool for monitoring and analyzing the performance of pins by tracking user clicks, aiding in the optimization of Pinterest marketing strategies.
Point Media PixelPoint Media Pixel is a digital tracking tool used by advertisers to measure the effectiveness of their online advertising campaigns through pixel technology.
RudderLabsRudderLabs is a platform providing data pipeline infrastructure that collects, stores, and routes customer event data to dozens of analytics and marketing tools in real-time.
SiteScout PixelSiteScout Pixel is a tracking tool used in digital advertising to measure the effectiveness of ad campaigns by monitoring user actions on a website.
SnapsMedia PixelSnapsMedia Pixel is likely a digital tracking tool used to monitor and analyze the performance of online marketing campaigns, although specific details are not widely available.
Tiktok AnalyticsTikTok Analytics is a feature within TikTok's platform offering insights into content performance, audience demographics, and engagement metrics for creators and businesses.
Yahoo AnalyticsYahoo Analytics (formerly known as Flurry Analytics from Yahoo) is a tool for analyzing consumer behavior across mobile applications and web platforms to optimize user experience and engagement.